Case Studies
Fort Worth Business Assistance Center
Lockheed Martin/Chase Entrepreneur Expo
The Fort Worth Business Assistance Center (FWBAC) is comprised of 12 service providers, each offering an array of business resources for those who want to start a business or grow their existing business.
Entrepreneurs can find a wealth of information in the form of workshops and training, small business counseling, and special events. The FWBAC hosts the annual Lockheed Martin/Chase Entrepreneur Expo which is an educational conference and exposition that is focused on assisting small business owners and potential entrepreneurs by providing information and tools necessary for success.
BACKGROUND: CMC was approached by the Fort Worth Business Assistance Center in 2004 to discuss “upgrading” their annual Expo’s brand image.
SOLUTION: After analysis of the Expo’s goal, CMC established a simplified logo that can be branded each year according to the annual theme. This approach has allowed an overall “brand” to surface that creates recognition within the Fort Worth business community.
RESULT: The annual image is carried throughout various materials used to promote the expo to the community (direct mail, registration mailer, ‘save the date’ cards, exhibitor materials, billboards, onsite program). CMC was actually awarded a Hermes Creative Award Honorable Mention for the 2008 Expo Marketing Campaign. CMC also supports the FWBAC on a retainer basis with graphic design/consulting services.
Bea’s Kids
The Mission of Bea’s Kids is to provide educational and personal development programs to children from low-income families so they will stay in school and break the cycle of poverty.
Founder, Bea Salazar, began feeding hungry children from her Metrocrest Apartment complex in Carrollton in June, 1990, after discovering a small boy looking for food in the dumpster when she went to take out her trash. When school resumed Bea helped the kids with their homework, planting the seed that would grow to become a 501(c)3 agency serving approximately 150 Hispanic students, Pre-K through 12th grade, from low-income families annually.
BACKGROUND: Bea’s Kids is working on improving their strategic marketing efforts to increase volunteer and donation activity.
SOLUTION: CMC has worked on an overall marketing strategy to define appropriate markets for them to solicit support from, in addition to tactical efforts including the design of a new online e-newsletter, postcard direct mail, and traditional stationery materials.
CMC is currently in the process of designing/developing a new and improved website and program brochure.
RESULT: The improved image has helped increase the visibility of the organization in the community and has also assisted in presenting a more polished appearance for grant and donor solicitations.
Healthvision
Healthvision is a leading provider of healthcare specific software and services. We provide innovative, cost-effective solutions enabling vital access to healthcare information anytime and anywhere improving clinical and financial outcomes. Our solutions, powered by Cloverleaf® Integration Suite, are at work in thousands of facilities around the globe, including 40 percent of all large Integrated Delivery Networks, and 33 percent of U.S. hospitals.
BACKGROUND: Quovadx recently acquired Healthvision in the fall of 2007. Quovadx wanted to rename their organization to Healthvision because the name more closely identified their connection to the healthcare industry.
The company wanted the rebranding effort to take place within a 4-month period.
SOLUTION: CMC designed a new brand for the company which began with logo development and extended to all their stationery materials, literature folder, brochures, email template, PowerPoint template, tradeshow booth, over 100-page website, and numerous promotional products.
RESULT: CMC successfully designed and deployed the entire integrated marketing campaign within the 4-month period. The new brand was launched in February, 2008 at a major healthcare information technology tradeshow in Florida.
The integrated marketing campaign also received a 2008 Gold Hermes Award.
