Awards
Summit International Awards 2008-
Marketing Effectiveness
ClientBase Marketing offers targeted marketing campaigns to help travel agencies across the country promote their services. ClientBase Marketing established printed materials, selling tips, sales incentives, and advertising templates for special offers related to specific campaigns. To give the travel agents easy access to campaign materials, CMC reviewed the objectives, and created a user-friendly, visually-driven online toolkit.
The tool kit:
- Highlighted all of the pertinent information.
- Allowed users to download campaign pieces.
- Provided users a direct link for ordering printed materials.
ClientBase Marketing had an overwhelmingly positive response to the online toolkit, and requested to use it as a template for future campaigns. CMC developed three separate campaign toolkit sites based on this template: Cruise with a View, Family Fun, and Romantic Escapes.
The ClientBase Marketing Campaign Websites project is a Best of Category winner. It was submitted under the lower budget section and was judged for its ability to change, infuence, or reinforce a target audience's knowledge, attitudes or beliefs.
Healthvision, formerly
Quovadx, is a leading provider of healthcare-specific software and solutions. Healthvision software is powered by their key software solution, Cloverleaf®. Through acquisitions, Quovadx expanded their solution offerings and changed corporate leadership. As a result, the company changed their name to Healthvision. CMC was retained to develop an overall brand strategy that reinforced an image of stability and reliability.
Their logo was the first challenge. The design emulates Healthvision’s mission; to connect the healthcare industry using their services and solutions. After strategic planning, we chose the “cloverleaf” symbol as their logo mark. The symbol represents their key integration software solution and has been in use for over a decade. It brings stability and recognition to the new Healthvision brand.
The new brand was announced at the leading industry tradeshow, and was implemented into the design of their booth, printed collateral, website and online communications.
The Healthvision rebranding project is a 2008 Gold Winner
CMC donated approximately $8000 in design work to support the annual Entrepreneur Expo that is produced by the Fort Worth Women's Business Center. This event draws about 2500 men and women across the D/FW metroplex each year.
CMC continues to support this event and has actually committed approximately $12,000 in design work for the 2009 event.
The Expo 2008 project received an Honorable Mention
